Did you see the 2-to-1 decision by a panel of the U.S. Court of Appeals for the 1st Circuit in Massachusetts that says ISP’s can read their customer’s e-mail messages while they are stored on the server. The reason e-mails are not subject to the eavesdropping laws that apply to telephones is because the messages are actually stored.
I guess this settles the legality of Gmail advertisements since your e-mail message is stored on Google's server when they render the advertisement. Personally I would rather have targeted ads (which I opted in for) then someone reading my messages.
I am guessing that Think Geek's T-Shirt is going increase in popularity.
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